A story in today’s Chicago Tribune reports that Sonic will be entering the Chicagoland market this year with 4 new drive-in restaurants. That’s great news! What took them so long?
Sonic is headquartered in Oklahoma and is the country’s largest operator of drive-in restaurants, with over 3,000 drive-ins nationwide. SONIC enjoys the highest customer frequency rate in the quick-service restaurant industry.
In 1953, SONIC was founded by Troy Smith and was originally named Top Hat Drive-In, and the name was changed to SONIC in 1959. The prototype of the first SONIC Drive-In opened in Shawnee, Oklahoma and the unique use of curbside speakers to allow customers to place food orders without leaving their cars, was the basis for their slogan of “SONIC, Service with the Speed of Sound.”
They have a special offer of milkshakes for 99 cents - that makes it awfully hard to drive past one without stopping for a different milkshake flavor every day at a bargain price!
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